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Roland sponsors continental journey for Toyota hybrids

Graphics, Industry News, Markets, Projects | January 1, 2009 | By:

A Japanese racing team driving a hybrid Toyota Prius and Landcruiser drove from Quito, Ecuador, to Buenos Aires, Argentina, completing Eco Journey South America 2008 in one month. Each vehicle was wrapped in high-impact Eco Journey graphics, created with inkjet printing technologies from Roland DGA Corp., Irvine, Calif., a major event sponsor. The drivers’ message to people from the salt flats of Salar de Uyuni to Patagonia: energy conservation and environmental issues should drive decisions everywhere on the continent. Roland’s commitment to environmental processes and products is of long standing, integrating life-cycle assessments into new product development and Digital Value Engineering to improve business workflow processes and a unique Digital Yatai production line. For more information, visit

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