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Finding a niche: Small markets, big profits

August 30th, 2009 / By: / Feature, Graphics

How and why digital graphics companies are succeeding because they found their niche. By Gail Nickel-Kailing I was sent on a quest to find digital graphics companies that are printing on textiles in niche markets. So what is a niche? Why a niche market? And who are these people? “Merriam-Webster” says that a niche market […]

 

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