Bringing products from lab to market

June 1st, 2011 / By: / Feature, Marketing

Careful planning and tenacity take a new product from the idea stage to successful commercialization. By Barb Ernster From grassroots efforts to sophisticated business processes, companies are finding the means to bring new technologies and products from the lab to the marketplace. Those that are successful in commercializing their ideas have done their homework well, […]

 

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