Selling shade

August 1st, 2015 / By: / Awnings & Shades, Feature, Markets, Perspective

Conrad Masterson builds his business by focusing on what clients really want—and what employees need. “The first thing I learned when I entered the shade sail industry was to focus on what the customer really wants,” says Conrad Masterson, president of SHADE Industries, Phoenix, Ariz. “That may sound simple, but it can be easy to […]

 

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