Dressing for success in awning sales

July 15, 2025  |  Awnings & Canopies, Sales

Whether you're helping a homeowner envision a cozy enclosed porch or pitching large-scale commercial shade solutions to a business, how you dress plays a key role in building trust, establishing authority and reinforcing your brand.
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Creating the foundation for a successful project

April 15, 2025  |  Business, Management

Ever get to the end of a long project that you and your team worked tirelessly at, having put in extra hours on the planning and drawing stages, meticulously worked on it in your shop, and then taken it out in the field only to find that it was done wrong? We’ve never gone through … <div><a…
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Traditional marketing vs. digital marketing in 2025

March 17, 2025  |  Business, Marketing

When I was in business school in the ’80s, marketing and advertising was somewhat simple or traditional. You had the advertising mediums of print, radio and television, as was standard for the past 50 years. I still remember one of my professors telling me that cable TV was just a fad as we don’…
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Awning business succession: An in-and-out approach

January 14, 2025  |  Awnings & Canopies, Business

The awning business offers enough challenges to keep you growing, consistency you can plan around, and is rewarding enough to keep you fulfilled.
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The four C’s of workforce development

October 11, 2024  |  Business

Workforce development as defined is a multifaceted approach that encompasses programs, policies and initiatives designed to enhance individuals’ skills and knowledge, enabling them to thrive in their respective fields. While workforce development is a problem that all businesses face, more spe…
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An introduction to the PAMA board

June 18, 2024  |  Awnings & Canopies, Business

Professional Awning Manufacturers Association is thrilled to be part of the ATA’s Awning and Shade Newsletter as we will be writing about pertinent industry topics on a quarterly basis. Our goal is to provide a collective voice discussing things that we believe are important for our industry, fro…
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Keys to preventive maintenance

January 1, 2023  |  Business

Don’t you hate it when things don’t work in the warehouse? You jump on the forklift, ready to unload a 40-foot trailer, and the battery is dead. As you are cursing your misfortune, you grab the pallet jack and the hydraulic pump is shot. The thoughts of creeks and paddles are now dancing through…
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Implementing CRM systems

December 1, 2022  |  Business

Most businesses use a few different software packages. Email and calendars are typically bundled together in services like Gmail and Outlook. Documents are typically handled with Microsoft Word and arrays of data with Excel.
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