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Banners for a corporate birthday
January 1st, 2013
By Amy Overgaard The project. Hearst Corp. wanted to commemorate its 125th anniversary by incorporating a visual display in the lobby of its Manhattan offices. The company wanted the high-impact display to coordinate with its outside advertising campaign while complementing the interior architectural style of the building. The company. Hearst Corp. approached Color X Inc. […]
History repeats itself at IFAI Expo
January 1st, 2013
To help celebrate 100 years of existence, IFAI designed an exhibition—printed on fabric (of course!) By Bruce N. Wright The Industrial Fabrics Association International (IFAI), publisher of this magazine, held its annual convention in Boston, in early November. The event marked the culmination of a yearlong celebration of the trade association’s 100 years of service […]
Going green
January 1st, 2013
Today’s concern about the environment has led to significant improvements in sustainability efforts within the digital fabric graphics industry, including greener and cleaner inks. By Maura Keller These days, just about everyone in business is burdened with some kind of environmental challenge—from cutting landfill deposits to properly disposing of toxic printing products. The fabric graphics […]
Sustainability: State of the industry
January 1st, 2013
Throughout the entire supply chain, the fabric graphics market is stepping up its green game. By Holly O’Dell Sustainability programs in the business world have shifted from nice-to-have to must-have. What once started out as a marketing advantage is now a strategic, even competitive platform. More than two-thirds of Fortune 500 companies issue sustainability reports, […]
What you should know about machines
January 1st, 2013
By Dara Syrkin Let’s talk machines. This column is designed to illuminate the nitty-gritty of how to set up an effective and efficient shop that answers customers’ needs and boosts your bottom line. We asked some leading questions of John Mark Lutzke, IT manager at Banner Creations Inc. (Minneapolis, Minn.), and he shared his expertise. […]
Choosing fabric
January 1st, 2013
By Mason Riddle What makes for a great fabric graphics project? According to Nora Norby, president and co-founder of Banner Creations Inc., it is critical to understand the project’s intended use. Is it for an interior or exterior site? What is the client trying to convey and specifically what is the project’s message? For whom […]
Substrate designed for underwater use
January 1st, 2013
AquaFlex is a substrate designed for underwater branding and advertising. AquaFlex can be positioned by hand or with a pool brush. The product is engineered to lie flat and stay in position without tape or adhesive. The blue backside of AquaFlex is made from recycled postindustrial pool liner. AquaFlex is available in 63-inch wide rolls; […]
Evening gown lights up with Twitter messages
January 1st, 2013
The glitzy launch of EE, Britain’s new 4G mobile network, delivered power to the people. EE staged its launch party at the Battersea Power Station on the South Bank of the Thames in London, an art deco design masterpiece now undergoing redevelopment, and invited singer Nicole Scherzinger to perform. CuteCircuit, a London fashion company designing […]
RIP software package
January 1st, 2013
Roland DGA Corp. introduced VersaWorks Version 4.8, a RIP software package developed for the company’s wide-format inkjet printers and printer/cutters. Utilizing libraries from the Pantone Plus and Goe™ product lines allows users to automatically convert a Pantone spot color to a CMYK value. Users have access to 16 spot color libraries, including new Pantone choices […]
Hand-held spectrocolorimeter identifies color differences
January 1st, 2013
The hand-held RM200QC spectrocolorimeter is used to identify color differences between samples and standards, opacity and grayscale assessment, and highlight how colors may change in appearance under daylight and household lighting. The instrument illuminates from three directions while recording 27 color-accurate images, eliminating shadows and interference inherent to patterned and textured materials. Measurements can be […]