Customized interior markets expand

January 1, 2008  |  Features, Graphics

Can you give your clients what they want, when they want it? By Janet Preus It’s a growing trend. We want what we want when we want it—in our clothing, our music, our coffee, and even our environments. Customization is a permanent element in our day-to-day lives, both at home and at work…
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Simple rules for solid design

January 1, 2008  |  Graphics

Solid graphic design can get you noticed. By Sara Klomp Have you ever wondered why one advertisement is better than another? Why does one design grab your attention first? Good graphic design makes the difference. It enhances, simplifies, and clarifies a message while supporting an idea or product. …
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Color-X adopts new technologies to expand opportunities

January 1, 2008  |  Graphics

By Lou Dzierzak Thirteen years ago, Color-X of New York, N.Y., was producing large-format C-prints for corporate clients. By watching, listening, and reacting to customer needs, Color-X’s business has expanded into new printing and substrate technologies. “In the beginning we had a propr…
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What to do when a reporter calls

January 1, 2008  |  Graphics

By Roy Katz Today every business has to be media savvy and know ahead of time what to do when a reporter calls. If you keep in mind a few basic rules, you can get your firm’s views across clearly and effectively. “When a journalist calls requesting information, the public relations perso…
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Removing VOCs when using solvent inks

January 1, 2008  |  Graphics

Some of the new inks don’t smell, so is ventilation and a fresh air supply still important? Strong solvent inks usually require solvent control systems to meet OSHA and EPA requirements. Manufacturers of solvent printers have a duty to honestly present the hazards created by their systems. Des…
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Fisher Textiles releases two new fabric lines

November 7, 2007  |  Graphics

Fisher Textiles has introduced the Direct Disperse fabric line, for direct dye sublimation printing. These fabrics have a special coating that allow for direct printing onto the fabric and do not require heat transfer paper. The coating chemically reacts with the printer’s ink droplets to keep…
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Fabric lights the market

November 1, 2007  |  Graphics

By Lou Dzierzak Businesses operate on a 24-hour clock today. Capturing the attention of customers once the sun goes down requires ingenuity, creativity, and staying abreast of new technologies. Since commerce after dark is too big of a market to ignore, cutting edge technologies are offering new sol…
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Awnings help re-brand historical Chicago landmark

November 1, 2007  |  Graphics

By Lou Dzierzak The company. In 2008, Chesterfield Awning Co. will mark its 50th anniversary of servicing customers in the Chicagoland area and surrounding suburbs with two locations in Chicago and in the southern suburbs. The task. A company involved in re-branding the Marshall Field’s State …
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Evaluating digital color

November 1, 2007  |  Graphics

By Jean Dilworth Advances in technology shifted the responsibility for high-quality color reproduction from printers to graphic designers, photographers, and prepress operators. Part of consistent color reproduction is objectively determining what colors you are actually reproducing. Any staff membe…
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Midwest Sign sponsors ABC’s “Extreme Makeover: Home Edition”

November 1, 2007  |  Graphics

Midwest Sign and Screen will be a sponsor of ABC’s 100th episode of “Extreme Makeover: Home Edition,” filmed in Minnesota Aug. 21–27. Teaming with Signs of Perfection, Midwest donated more than 6,000 square feet of banners and other supporting materials, which Signs of Perfec…
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