How to expand into new market segments without sacrificing core products

October 1st, 2017

For many custom fabricators, diversification is the name of the game. Recognizing—and seizing—opportunities to venture into new market segments can mean the difference between staying in business or (perish the thought) going under. But companies can also become too diversified, to the point where potential clients don’t have a clear idea of what’s being made […]

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