Tailor your Web presence to bring in customers

March 1st, 2008

Stephen Sibbald’s 15-year-old nephew washed boats for his uncle one summer, but he really wanted to work on the computer. Sibbald made him a deal: One boat-washing day earned one computer day. By the end of the summer, Scottie’s Canvas & Marine Outfitters in Fort Myers, Fla., had a Web site selling a $120, French-made […]

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How to do better business online

March 1st, 2008

Your business is about making custom fabric products, not creating a Web site to sell custom fabric products. So, dismiss his ideas on forming canopies, if you will, but listen to Bob Filipczak when he talks about conducting business on the Internet. Don’t let his long title—site content and experience specialist in interactive marketing for […]

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