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Making it easy: the benefits of keder
March 1st, 2019
Hidden within aluminum extrusions, shaping both simple tents and extravagant clearspans, lies the years-old invention that continues to help advance the success and technology of the tent industry today: keder, a bead or core that attaches to a fabric panel and then slides into a corresponding track in a frame. “Keder makes a joint, essentially, […]
Seeing is believing: make sure your website and social media strategies are smart, engaging, informative, and visually appealing
November 1st, 2018
Perhaps your company relies on good old-fashioned word-of-mouth publicity and steers clear of social media. Maybe your marketing efforts emphasize trade shows and real-world connections, quite successfully, rather than online communications. But you did just update your website … five years ago. Things have changed. Now your customers all have a phone in their hands, […]