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Fabric helps brick-and-mortar retailers take visual branding to another level
August 1st, 2017
The effects of society’s ever-increasing digital dependency, overabundance of shopping malls and shifting spending habits are not doing the retail industry any favors. But its future is not all doom and gloom. A study released earlier this year by the National Retail Federation (NRF) and IBM found that most members of Generation Z—the generation following […]
Textile designers rethink digital printing
May 1st, 2008
From trompe l’oeil to edgy to personalized, digitally printed fabric is beginning to catch the imagination of more textile designers—even those who previously viewed the method as inferior. “Ugh, the computer does it, it’s digital.” That’s the reaction that Raylene Marasco, ower of Dye-Namix, New York, N.Y., came to expect from clients and designers. But […]
Using the web
May 1st, 2008
Businesses today need to use the Web in partnership with print. Both mediums have strengths and weaknesses, so finding just the right balance can save your company money, and strengthen your brand. Web strengths Web design is one-dimensional and a scrolling experience for the user. Moving around is what the Web is about; Web design […]
Working with textured fabric creates new printing partnerships
May 1st, 2008
Printing on textured fabrics has introduced a world of new applications. Thanks to the ability to print on non-smooth surfaces with the end result of bright, unified colors and sharp, high-resolution graphics, industries such as exhibition, retail, film, interior design, and fine art reproduction are benefiting from this market segment. What once was a standard […]