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Shade sails find a place in the sun
August 1st, 2021
It was only a few years ago that Amy Poe, owner of Wyckam Fabric Creations, in Portland, Ore., started hearing about shade sails. Now the company is doing elaborate shade sail projects like this shade cover for the Big Toy Playground at Keizer Rapids Park in Keizer, Ore. Photo: Wyckam Fabric Creations. For something that’s […]
Finders, keepers: long-term customer loyalty
November 1st, 2019
Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting. by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]
Marketing in the digital age
November 1st, 2016
Technology has changed things, but customer relationships are still paramount. Not long ago, business managers realized that the Internet would change everything, especially marketing. With the click of a mouse, millions of potential customers could be reached. Although that revolution has come to pass and online platforms have matured, the takeaway for business owners is this: […]
A round of shade
May 1st, 2015
Aresidential remodeling job transformed a Tucson, Ariz., home and back yard into a relaxing private oasis—minus the gently wafting shade of palm trees or any shade at all. The homeowners contacted Phoenix-based SHADE Industries® to devise an elegant solution to a glaring problem. The SHADE Industries “sails” team looked at the yard’s round patio design […]