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The textile industry finds a path forward
March 1st, 2021
When the pandemic hit, Autometrix began offering live remote demos in the company’s Ohio office on its demo machine (shown here) to customers interested in its cutting machines. A large screen on the back wall allows for easy video conferencing to discuss details after the demo. Photo: Autometrix Inc. California was the first U.S. state […]
Staying agile in the time of COVID-19
August 1st, 2020
Agility has emerged as the essential defining attribute of organizations able to respond to this crisis and chart a new, resilient course for the future. by Jeff Moravec Agility has always been something of a prerequisite for owning a company, and that skill set is clearly more valuable now than it ever has been. We […]
U.S. tent and structure manufacturers unite with the special events industry to address the COVID-19 pandemic
April 3rd, 2020
The special events industry stands poised to address surging capacity needs of the U.S. health care infrastructure. Ten of the major U.S. tent and structure manufacturers have joined together in the fight against the COVID-19 pandemic. The principal strategy of the group is to align needs for disaster resources including field hospitals, emergency temporary shelters, […]
Seeing is believing: make sure your website and social media strategies are smart, engaging, informative, and visually appealing
November 1st, 2018
Perhaps your company relies on good old-fashioned word-of-mouth publicity and steers clear of social media. Maybe your marketing efforts emphasize trade shows and real-world connections, quite successfully, rather than online communications. But you did just update your website … five years ago. Things have changed. Now your customers all have a phone in their hands, […]
Added value experiences keep the customers around
July 30th, 2018
Delivering an added-value experience can help companies pull ahead of the pack, giving customers the incentive to return—while also elevating the business and the entire industry. It can be challenging to stand out from the scrum of companies clamoring for attention and business. More challenging still is inspiring the kind of loyalty that keeps customers […]
Tension tents hold their ground while offering an aesthetic edge
November 1st, 2017
One of many crucial questions tent rental providers must help clients planning upscale outdoor events answer is whether they want a tension or frame-supported tent. Several factors influence the decision, from aesthetics to weather and space restraints to pricing. And while more clients are choosing the latter, tension tents are not without significant advantages. Center […]
Marketing in the digital age
November 1st, 2016
Technology has changed things, but customer relationships are still paramount. Not long ago, business managers realized that the Internet would change everything, especially marketing. With the click of a mouse, millions of potential customers could be reached. Although that revolution has come to pass and online platforms have matured, the takeaway for business owners is this: […]