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Buying and selling in a world with less face time
April 1st, 2021
COVID vaccine options are improving prospects for the economic climate in 2021; however, 2020 had a lasting impact on business practices in the specialty fabrics industry and beyond—particularly in buying and selling—prompting many companies to rethink processes. We have all heard about and discussed the “new normal.” As the months go by, digital interactions have […]
How to sell and market during a pandemic
October 1st, 2020
By Madeleine MacRae Determining the best way to sell and, even more so, how to effectively and appropriately market your products and services at a time of such widespread uncertainty and deep market disruption can be a daunting task. As a leader during this unprecedented time, you have a lot on your plate. You have […]
Seven steps to take your fabrics business to the next level
March 1st, 2020
by Sigrid Tornquist Building a business takes more than a good idea and an interested customer base. It takes planning, investment, a skilled workforce—and a healthy dose of industry knowledge. Got a plan? Rick Ludolph, founder and president of boutique specialty fabrics consulting firm Productive Solutions LLC in Marietta, Ga., has spent more than 40 […]
Sharpen your competitive edge
October 17th, 2018
Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering this question is the key […]
Explode your business
September 1st, 2015
Is your company growing as fast as it should? Over the years, you’ve built a reasonably profitable business; but lately, sales and profits have either increased only slightly or have remained flat. You know your business has far greater potential, but you’re not quite sure how to make it happen. To get that process going, […]
At face value
April 1st, 2015
Despite the hype, it isn’t all about social media. By Lena Hewitt Contrary to popular belief, social media isn’t the only way to communicate with the masses. Ed Keller, CEO of the Keller Fay Group LLC, explains why good, old-fashioned face-to-face communication is still king when it comes to marketing. Given the sheer number of […]