Personal branding using social media

October 8th, 2015

How to achieve positive visibility and establish yourself as a leader. The use of social media to publicize your business (and yourself) is an invaluable tool in achieving visibility to your audience, but it’s vital to be a “thoughtful” leader and establish yourself as a professional who provides content that is both good and consistent, […]

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No barriers

October 8th, 2015

Keynote speaker Erik Weihenmayer, the only blind climber ever to reach the summit of Mt. Everest, inspired a full house of attendees Thursday morning at IFAI Expo 2015. After losing his sight at the age of 13, Erik Weihenmayer has become one of the world’s most famous and inspiring athletes. He has not only climbed […]

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“Cool shade, real people”

October 8th, 2015

Keyston Bros. introduces a new campaign at IFAI Expo In booth 1784, the backdrop is a beach, the carpet is printed like sand, and the fabric festooned overhead promotes Keyston Bros. new campaign: “Cool shade, real people.” According to president and CEO Dee Duncan, the company is promoting a new concept using ‘environmental’ designs that […]

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Robert L. Cole receives IFAI Chairman’s Award

October 7th, 2015

The award caps the annual association meeting at IFAI Expo. In addition to gracing the cover of the October issue of Specialty Fabrics Review magazine, Robert L. Cole of Goodwin-Cole Co. Inc., Sacramento, Calif., received the IFAI Chairman’s Award at the culmination of this year’s annual meeting at IFAI Expo. The Chairman’s Award is a […]

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Katie B. Bradford, MFC, IFM, becomes the new Chairman of the IFAI Board of Directors

October 7th, 2015

She will be the 51st Chairman—and the first woman to hold the position. Katie B. Bradford, MFC, IFM, owner of Custom Marine Canvas in Noank, Conn., served one elected 3-year term and two appointed 1-year terms on the IFAI board during the period of 1997-2003, and was elected to the position of 1st vice chairman/chairman […]

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Forethought: Patience and time

July 1st, 2015

We’ve now gone back 70 years in our voyage to the very first Review published in 1915. The issues published during 1945 were something of a surprise to me, in that so much “normal” business activity was subsumed by World War II. My father served on the U.S.S. Maddox in the Pacific; a good friend’s […]

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The secret sharer

October 1st, 2014

There are some not-so-obvious benefits to attending industry events. You already know why your upcoming convention and trade show is important: it’s a chance to discover new products and new suppliers, discuss emerging industry trends and best practices, and learn from the people who make up your industry, as they learn from you. New products, […]

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Beijing Olympics feature underwater geosynthetics

September 1st, 2008

Some of the most impressive aspects of the Shunyi Rowing-Canoeing Park are underwater. An artificial lake and wild-water complex in the Chinese city of Shunyi is set in a giant rectangular stretch of land specifically built for the Olympics. Most of the park is made up of a giant man made body of water, also […]

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Tent companies reach out to China after earthquake

August 1st, 2008

May 12 changed everything in the Sichuan province of China. Local radio in Sichuan quoted disaster relief officials as saying a third of the buildings in Wenchuan collapsed from the quake and another third were seriously damaged. In addition to taking thousands of lives, the earthquake leveled schools, hospitals and houses. As Chinese citizens and […]

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