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Price and value in the agricultural markets

October 11, 2016

Profit margins are tight for a lot of industries, but this is especially true in the agricultural arena, where profits can be wiped out—in some cases virtually overnight—by events beyond the control of growers and producers. Consequently, pricing has become a huge concern for all involved, say manufacturers of fabric agricultural products designed to mitigate …

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Getting the word out about fabric graphics

August 1, 2016

Fabric graphics have become a marketing and branding essential. As they go outside to play, the medium is definitely part of the message. Fabric graphics are a perfect vehicle for our branding-obsessed culture, providing the ability to transmit messages in fun, colorful, impactful and attention-getting ways. Fabrics and fabric graphics are at home everywhere indoors, …

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To the rescue

May 1, 2016

More consumers are seeking protection from the sun, heat, bugs and high energy bills, and shading system manufacturers are surrounding the market, indoors and out. The U.S. market is looking rather attractive these days to manufacturers of shade systems. For a variety of reasons—energy conservation, protection from the elements and insects, heat and glare reduction—screens, …

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Keep moving

January 1, 2016

For most businesses, change is an essential part of long-term success. Ongoing innovation, in products, processes, service and value, is the best way to beat the competition. Innovation. It’s the essential ingredient in any company’s ability to thrive and stay viable for the long haul. Innovative companies are restless explorers, constantly searching for and testing …

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Tapping into innovation

December 14, 2015

Innovation doesn’t always come easily, but creating a culture that fosters creativity can improve the process (and results) of continuous improvement. Every company knows that innovation is vital, but knowing how to innovate is a different matter. Why are some companies able to launch one new idea or product after the next while others stagnate? …

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Just right

September 2, 2015

With the right guidelines and strategies, calculating the correct square footage for a tented event can be more science than art. Accurately calculating the amount of space a tented event requires is a critical component of the service that tent and event professionals provide. A too-small structure will result in an overcrowded event, impeding flow …

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Powering up

September 1, 2015

The demand for inflatables used for shelters, rescue and training is strong and growing, as new applications for a well-known but developing technology attract more attention worldwide. Air is a powerful force. Properly harnessed, it can be completely transformed, becoming an integral player in products that serve all manner of purposes, from strictly fun to …

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A healthy living

Inflatable products need not be oversized to have a big impact; small can be mighty, especially when it comes to inflatables designed to provide relief on an individual basis, such as those popping up in wellness centers, hospitals, nursing homes and even on clothing racks and in closets. Here’s a quick overview of three companies …

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Safeguarding ideas

May 1, 2015

Clients may wander to other companies, but your ideas don’t need to go with them. It’s an occupational hazard for event planners and tent rental businesses. You spend no small amount of usually unbillable time developing an event design for a prospective client, only to have that person wander away—your ideas in hand—to a different …

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Shade sales: Just add water

March 1, 2015

The resurgence in boating and the concern over sun safety have been a boon for marine fabricators offering products that protect and beautify without spoiling the fun, or the view. People are taking to the water in record numbers, encouraged in part by plummeting gas prices. According to the National Marine Manufacturers Association, approximately 89 …