Bermuda shorts with an added layer of cool

June 1st, 2019

The cooling technology in brrr° fabrics has been rigorously tested by independent labs where it has consistently outperformed similar products. Photo: brrr˚. Traditionally worn three inches above the knee, Bermuda shorts are quintessential dress on their home island, commonly worn with sport coats for business attire as well as with polo shirts for casual occasions. […]

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Triple Chill cooling denim

October 1st, 2018

Denim is always in style—but it’s not always the first choice in the heat of the summer. A new line that keeps its cool could change all that. Developed by Atlanta, Ga.-based performance fabric innovator brrr°, the textile is designed to move heat and moisture away from the body, alleviating that hot and sweaty feel. […]

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