Dramatic visuals for luxury car show

February 1st, 2019

It’s all about the visuals when you want your brand to make an impression at a busy exhibition. That’s something that Belgian exhibit builder Conceptexpo understood when it was contracted to create stands for Porsche and Ferrari at the January 2018 Brussels Motor Show. Conceptexpo chose Van Straaten, a Netherlands-based visual brand producer with large-scale […]

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Meeting customer demand for custom printed fabrics

February 1st, 2019

"I’d said to my partner Stedman, ‘What am I going to talk about for ten days and ten nights at Nelson Mandela’s house?’ And Stedman said, ‘Why don’t you try listening?’" ~Oprah Winfrey Over the years, those of you who are regular readers have probably had your fill of hearing me say things like: “I […]

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Helping children heal through fabric graphics

February 1st, 2019

A hospital can be a scary place for children facing serious illness. Medical equipment and sterile surroundings hardly make for a comforting atmosphere. Step into Nino Jesus University Hospital in Madrid, Spain, and it’s a much different story. Colorful butterflies and birds cover the ceilings of the pediatric cancer treatment center while fish and ducks […]

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Mural brings a taste of the tropics in San Francisco

February 1st, 2019

Tanduay Rum, the Philippines-based international brand, wanted to create a little bit of home on the rooftop terrace of the company’s U.S. headquarters in San Francisco. They looked to Moss Inc., a developer of brand environments, to create custom art to transform the expansive space. Moss designed a mural that combines jungle flora and fauna […]

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Graphics for the small to medium fabricator

October 16th, 2018

Bill McSpadden, owner of Capitol Awning, Richmond, Va., presented the education session “Graphics for the Small to Medium Fabricator—What I Wish I Knew” on October 15 at IFAI Expo 2018’s Pre-Expo Conference in Dallas, Texas. Sign permits and allowances are important factors to consider when it comes to graphics. While many businesses may want as […]

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Sign language: The fabric sign and banner market is hotter than ever

July 1st, 2018

Ask average consumers what springs to mind when they hear the words “signs and banners,” and they’ll likely describe wayfinding placards and lengths of logo-imprinted fabric hanging from street poles. And although placards and pennants have their place in the sign and banner arena, this is a market segment with innovative and expanding applications in […]

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Fabric graphics dazzle outdoors

April 1st, 2018

Branding has become a major fixation. From people who carefully curate their social media postings to large corporations with entire brand-focused departments and everything in between, it seems as if everyone is intent on cementing public perception of their brands. And although we’ve all likely encountered individuals who are obsessed with their “personal brand,” for […]

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Part 1: State of the Industry 2017

February 1st, 2017

Despite some slowing of global GDP in 2016, growth of the U.S. and Canadian specialty fabrics industry is slow but steady, and markets like fabric structures, tent rental and manufacturing, fabric graphics and marine fabrication are outpacing national averages. The pace is expected to continue, but can also be somewhat constrained by changes in unemployment […]

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Getting the word out about fabric graphics

August 1st, 2016

Fabric graphics have become a marketing and branding essential. As they go outside to play, the medium is definitely part of the message. Fabric graphics are a perfect vehicle for our branding-obsessed culture, providing the ability to transmit messages in fun, colorful, impactful and attention-getting ways. Fabrics and fabric graphics are at home everywhere indoors, […]

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Call for entries: IFAI’s Student Design Challenge

May 9th, 2016

IFAI’s Student Design Challenges is the industry’s best showcase for tomorrow’s talent. The opportunity will give students a chance to network with industry professionals and build their resume and portfolios. Deadline is June 10, 2016. This year’s competition features awards in four separate challenges, all using textiles as major components: Advanced Textiles: Design for aerospace, […]

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