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Traditional marketing vs. digital marketing in 2025
March 17th, 2025
When I was in business school in the ’80s, marketing and advertising was somewhat simple or traditional. You had the advertising mediums of print, radio and television, as was standard for the past 50 years. I still remember one of my professors telling me that cable TV was just a fad as we don’t really […]
Jake Ritchie joins Herculite Products
July 26th, 2022
Herculite Products Inc., an innovator and manufacturer of high performance and custom fabrics is pleased to announce that Jake Ritchie has been hired as Midwest Regional Manager for the Direct Sales team. Jake Ritchie joins the Herculite sales team with over four years of B2B sales support. Jake received a degree in Business Management from […]
Funk joins Herculite
May 3rd, 2021
Herculite Products Inc., an innovator and manufacturer of high performance and custom fabrics, has hired Pamela Funk as manager of human resources. Funk brings a wealth of human resource management experience to Herculite. Most recently she served as director of human resources for United Fiber and Data in York. Prior to that, she spent 16 […]
Nichols joins Herculite
March 16th, 2021
Herculite Products Inc., a leading innovator and manufacturer of high performance and custom fabrics, announced that Geoff Nichols has been hired as manager of business development. Nichols comes to Herculite with many years of successful sales, business development and manufacturing experience in lamination, extrusion and printing industries. He has been highly effective in developing and […]
Herculite Products acquires Laminated Fabrics Division of Burlan Manufacturing
February 11th, 2021
Herculite Products Inc., a leading innovator and manufacturer of high performance and custom fabrics, has acquired the Laminated Fabrics Division of Burlan Manufacturing LLC. This acquisition strengthens Herculite’s position as a global leader in high performance reinforced textile composites. Herculite’s President & CEO, Peter McKernan says, “The acquisition advances our mission to help our customers […]
Market watch: The specialty fabrics industry responds to COVID-19
May 1st, 2020
By Elisa Bernick, Sammi Jones, Jill C. Lafferty, Galynn Nordstrom, Rebecca J. Post and Janet Preus The global response to the COVID-19 pandemic is unprecedented, with the textile industry playing a key role. Suppliers and end product manufacturers have pivoted at lightning speed to produce much-needed PPE for front-line medical workers. IFAI members are reaching […]
Flexible clear vinyl for windows
February 1st, 2020
Offering dimensional stability and distortion-free clarity from all angles and in all conditions, PanoramaFR is a flexible clear vinyl window material designed for residential and commercial use. The fabric combines proprietary manufacturing procedures and specifically formulated materials to set a new industry standard for clarity while receiving CSFM Title 19 certification of flame resistance. The […]
Brommer joins Herculite
August 2nd, 2019
Matt Brommer has been named marketing manager for Herculite, Inc., a leader in flexible composite textiles for performance applications in solar protection, marine, tents and structures, healthcare and digital graphics. In this newly created position, Brommer is responsible for Herculite’s marketing communications programs designed to increase awareness and promote growth of the company’s products and […]
Herculite launches new website
March 19th, 2019
Herculite Inc. has launched a new website that showcases the company’s capabilities and market leadership in materials for solar protection, marine, health care, digital graphics media, and military and tents and structures. Located at www.herculite.com, the website details the company’s leadership position in several market segments, as well as the resources available to customers to […]
IFAI’s Manufacturing for Good booth assembles duffel bags for homeless recovery center
December 1st, 2018
IFAI’s Manufacturing for Good booth made its second appearance at Expo 2018 held in October in Dallas, Texas. Workers at the live manufacturing booth assembled 74 red duffel bags from start to finish. The bags, made from 14 oz. vinyl, were donated to The Bridge Homeless Recovery Center, a North Texas-based organization devoted to helping […]